0203 051 3118 | 07768 115588

Consultancy Services

UK Distribution

  • Speciality areas of spine, extremity and shoulder surgery
  • Build a sales network or dedicated team for clients
  • Generate UK Sales with continued growth
  • Develop Product and Brand recognition across the UK
  • Establish leading KOL's and reference centres within the UK
  • Assist in Clinical Data Collection
  • Assist in essential post market surveillance feedback

Export Sales & Distribution

  • Identify and assess each potential territory distributor for their suitability to represent each technology
  • Establish a product focused worldwide distribution network
  • Manage contract negotiation, sales training and surgeon training
  • Manage business development strategies and sales growth with each distributor
  • Perform territory visits with distributors sales team to assist in the business growth and sales development


  • Develop marketing tools to support the sales and marketing activities
  • Integrate the tools into the training programs to ensure maximum effectiveness
  • Continual improvement and review of these and new marketing tools
Worldwide Medical Product Logistics

Training Programs

  • Develop a fully modular training program to cover the specifics of each device at every level
  • Deliver training programs and presentations focusing on each teams’ specific requirements
  • Monitor training program effectiveness and expand the programs as the clinical data and evidence develops
  • Produce training programs that demonstrate how to sell against the competitors

Product Development

  • Assist in the assessment of new product development ideas
  • Provide the liaison point between the development surgeons and engineers to ensure clarity
  • Establish, manage and/or be involved with surgeon advisory boards (SAB's)
  • Develop marketing plans for each specific technology
  • Develop routes to market

FDA 510(k) Clearance and CE Marking Assistance

  • Advise regarding Clients appropriate partners to attain FDA 510(k) approval or CE mark
  • Assist with developing the structure and implementation of a QMS
  • Assist in preparing relevant documentation for filing with the FDA or EU notified body
  • Ongoing management of the QMS
  • FDA/CE Audit management and/or preparation
  • Post Audit action implementation


I have known Tony for some 30 years first as an orthopaedic salesperson, then as a senior executive, business colleague and friend. He has a friendly, polite easy manner and is always happy to offer ideas, solutions and advice on making improvements. We have worked together on various successful research and business projects over the years. He has always been a supportive, helpful and reliable colleague and we have had an enjoyable working relationship. We have continuing plans for future business developments, which I look forward to.

Douglas Wardlaw, MB, ChB, ChM, FRCSEd
Consultant Orthopaedic and Spinal Surgeon (Retired), NHS Grampian
Honorary Professor, Robert Gordon University,
Past President International Intradiscal Therapy Society (IITS),
Past President British Association of Spine Surgeons (BASS),
Managing Director, Aberdeen Orthopaedic Developments Limited

I am aware that Tony's professionalism and commitment to his line of work is beyond reproach. His dedication to providing best service, first time, every time shows the sheer energy and forethought by him as an individual in this specialised field.

Nigel Pritchett, Owner, Pritchetts